There’s always something interesting happening where brands, celebrities and entertainment meet. We pay attention to the developments that deserve more than a passing headline.

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Each month, SonderCo explores one partnership, trend or idea that has caught our attention. We look at what’s happening and why it matters to the CMOs, brand marketers and founders trying to grow their companies. Then we’ll share a few of the smartest articles we’ve found on the subject. Consider it your monthly shortcut to what’s worth knowing in brand partnerships.