Dive deeper into
SOnderCo
Dive deeper into
SOnderCo
Dive deeper into
SOnderCo
Our point of view on the industry, recent collaborations & more.
December 9, 2023
Fortune
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
September 19, 2023
ModernRetail
DTC Briefing: The biggest DTC success stories are increasingly celebrity-founded brands
We move fast,
cut the nonsense,
and turn celebrity deals
into brand-defining moments.