Dive deeper into
SOnderCo
Dive deeper into
SOnderCo
Dive deeper into
SOnderCo
Our point of view on the industry, recent collaborations & more.
November 10, 2025
Muse by Clios
What Jimmy Fallon's On Brand Gets Right (and Wrong) About the Ad Biz. Sean's take on this controversial show in his op ed for Muse by Clios.
September 3, 2025
ADWEEK
With Celebrity Campaigns, Risk Management Matters More Than Reach. Sean shares SonderCo's rage-bait risk assessment checklist in his ADWEEK op-ed.
December 9, 2023
Fortune
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
September 19, 2023
ModernRetail
DTC Briefing: The biggest DTC success stories are increasingly celebrity-founded brands
We move fast,
cut the nonsense,
and turn celebrity deals
into brand-defining moments.