Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’

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Habit Burger's Chef Residency Runs On Genuine Creative Ownership

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The Met Gala: A pressure test for brand partnerships

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When brands become entertainment: a framework for getting it right

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If you’re thinking about how talent fits into your 2026 strategy

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