Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’

December 9, 2023

May 7, 2026

SonderCo

The Met Gala: A pressure test for brand partnerships

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April 27, 2026

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When brands become entertainment: a framework for getting it right

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March 24, 2026

SonderCo

Why some brands are betting on rising stars

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If you’re thinking about how talent fits into your 2026 strategy