With Celebrity Campaigns, Risk Management Matters More Than Reach. Sean shares SonderCo's rage-bait risk assessment checklist in his ADWEEK op-ed.

September 3, 2025

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April 27, 2026
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When brands become entertainment: a framework for getting it right

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Why some brands are betting on rising stars

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Celebrity, culture, and what worked at Super Bowl LX.

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If you’re thinking about how talent fits into your 2026 strategy

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